This Privacy Policy explains how RetailMax collects, uses, shares, and protects personal information in compliance with the General Data Protection Regulation (GDPR).

1. Data Controller
BIZ RETAILMAX INFORMATION TECHNOLOGY CONSULTANTS – FZCO is the data controller responsible for the processing of personal data collected through RetailMax system.

2. Types of Personal Data Collected

1. Identity Data: This may include name, username, or similar identifiers.
2. Contact Data: This may include email address, phone number, billing and shipping addresses.
3. Financial Data: This may include payment card details.
4. Transaction Data: This may include details of purchases made through RetailMax system.
5. Device Data: This may include IP address, browser type, device type, and operating system.

3. Purposes of Processing
We process personal data collected through RetailMax system for the following purposes:

1. Processing transactions and fulfilling orders.
2. Providing customer support and responding to inquiries.
3. Improving our products and services.
4. Marketing communications, subject to consent where required by law.

4. Lawful Basis for Processing
We process personal data based on one or more lawful bases as outlined in Article 6 of the GDPR, including:

1. Performance of a contract: Processing necessary for the performance of a contract with the data subject (e.g., processing transactions).
2. Consent: Processing with the data subject's consent for specific purposes (e.g., marketing communications).
3. Legal obligations: Processing necessary to comply with legal obligations (e.g., tax obligations).

5. Data Retention
We retain personal data collected through RetailMax system for no longer than necessary for the purposes for which it was collected, including any legal or accounting requirements.

6. Data Security
We implement appropriate technical and organizational measures to ensure the security and confidentiality of personal data collected through RetailMax system.

7. Data Subject Rights
Under the GDPR, data subjects have the following rights regarding their personal data:

1. Right of access: The right to request access to their personal data and information about how it is processed.
2. Right to rectification: The right to request correction of inaccurate or incomplete personal data.
3. Right to erasure: The right to request erasure of personal data under certain circumstances.
4. Right to restrict processing: The right to request restriction of processing of personal data under certain circumstances.
5. Right to data portability: The right to receive personal data in a structured, commonly used, and machine-readable format and to transmit it to another controller.
6. Right to object: The right to object to processing of personal data under certain circumstances.

8. Contact Information
If you have any questions, concerns, or requests regarding this Privacy Policy or RetailMax system's data processing activities, please contact us.